Artwork Guidelines

Artwork Guidelines

Accepted Artwork File Formats

All vector artwork saved as an Adobe Illustrator, Adobe EPS, Adobe PDF or a Corel-DRAW file. All text converted into outlines or curves. While vector artwork is preferred, Adobe Photoshop files at 1200 dpi at final output size will be accepted for one color artwork only. Please specify PMS colors to be used and we will choose our closest Pantone equivalent. If this is not possible, we can select colors for you.

We do not accept files in Microsoft PowerPoint, Publisher, Word, and other word processing programs. Word (and other text-editing programs) may be used to create rough compositions, or to communicate rough design ideas however, they are not suitable for creating print-ready artwork. Low-resolution .jpg, .gif, .bmp or any piece of art that has to be separated, converted, or “cleaned-up” in any way is NOT “camera-ready” and the work required on our end may incur an artwork charge.

Acceptable Delivery Method of Files: Electronic Mail (e-mail), PC and MAC Compatible CD, Flash Drives

If emailing large files (8MB or up), please send only one file at a time and if possible, use a compression utility to avoid corruption of files.

And, if you need an original design created from scratch, we would love to help! Our fully-staffed Art Department is fast, reliable, and capable of producing great original designs. Please feel free to call, or drop by the shop, and tell us what you want. Any questions or concerns please call 518.459.0566 or email artdept@jcbspecialties.com.

Vector vs. Raster Art

 

In our industry, we use vector artwork 99% of the time. It’s preferred in general because you can manipulate vector artwork easily as opposed to raster artwork.

“Vector-based art,” meaning art created in a vector-based program. Vector art consists of creating paths and points in a program such as Illustrator or Corel Draw. The program keeps track of the relationships between these points and paths. Vectors are any scalable objects that keeps their proportions and quality when sized up or down. They’re defined as solid objects, and can be moved around in full, or grouped together with other objects. Vectors can be defined by mathematical and numeric data. So vector art is anything that’s created in Illustrator, Freehand, Corel Draw, Flash or other “vector” illustration programs.

Raster art consists of pixel information, where every pixel is assigned a RGB or CMYK value. This can create smoother and more detailed images for photos and paintings, but not for screen printing. Raster art is basically created using small dots. When you increase the size of the image it losses resolution.
(Raster programs: Photoshop, Painter, Fireworks, Corel PhotoPaint, Gimp, etc.)
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